With the improvement of people's living standard, people's aesthetic level is also closely followed by the aesthetic requirements of packaging design continuously improving. Packaging box as the main packaging material of the product packaging form, and packaging paper has the advantages of easy folding, easy forming, easy adhesion and low cost, is widely used in the field of packaging. Packaging boxes have their own characteristics in structural design, both novel appearance design and perfect packaging function, so as to stimulate consumers' interest and desire to buy. Therefore, the packaging box heavy personality appearance design is increasingly popular with the majority of consumers, the manufacturers and packaging design department in order to meet the public demand and also pay special attention to the custom wine paper box personality design.
Design method of packaging carton structure individuality
According to the characteristics of the finished product of the carton, it can be roughly divided into two types: folding carton, which can be folded and pressed into the finished product, and fixed carton, which can not be folded and pressed into the finished product. The folding carton occupies a tiny space and is widely used for transportation. The box type of the folding carton can be divided into three categories according to its structural design method: tubular carton design, plate carton design and personalized carton design. In order to make the packaging box structure design to attract consumers, we need to be clever in the ordinary carton design, so that its appearance is novel.
1, tubular carton personality design
Common tubular paper box structure packaging is the most common in the daily packaging form, which refers to the folded paper box with tall shape, side adhesion and two ends opening. Most of the carton packaging of food, medicine, daily necessities such as toothpaste, Western medicine, etc., use this type of tubular carton packaging structure.
The design of individual tubular paper box structure is an improvement on the basis of ordinary tubular paper box structure. In the forming process, the lid and bottom of the box need to be assembled and fixed or sealed in the way of shaking wing folding, and most of them are monomer structure, with sticky mouth on the side of the bottom of the box, and the basic form of the box is cuboid. On this basis, it can be expanded into a multilateral body, or through the means of increasing the packaging personality, the edges, edges and corners of the carton appearance are modified to produce an eye-catching effect. This innovation makes the form of some ordinary cartons glow with fresh vitality and gives users a sense of freshness. This innovation can be the overall appearance of the carton shape, but also can be a shift in the local structure. They are designed to personalize the whole package.
2. Disk carton personality design
ordinary plate type paper box structure refers to the shape of the facade is lower like the plate type structure box, the general height is smaller, opened after the display of goods is larger. This paper box structure is used for packaging textiles, clothing, shoes and hats, food, gifts, crafts and other goods.
Personality plate carton design is to make the original monotonous carton appearance full of artistic beauty through decoration, and produce abundant changes in form, to add vitality to the packaging. In some specific conditions, in order to enhance the overall beauty of the carton, add some additional external decorative components. Although these components do not have much practical function, they can make the appearance of the carton packaging more wealthy, so as to add the personality of the carton packaging and attract consumers' attention.
On the basis of ordinary tray paper box modified personalized paper box structure design can be divided into: continuous differential type, cover type (also known as world cover), drawer type, book type.
3. Special personalized carton design
The paper box design with special personality form refers to the shape of the structure being different from that of the tube type and the disk type box, and it is processed on the basis of the normal paper box structure. By making full use of various characteristics and forming characteristics of paper, it can create a packaging box with a novel and distinct appearance. Special personality of the carton design including heterogeneous type, open window type, display type (POP type), portable, closed, hanging type, integrated, easy to open, vibrating outlet type.
① Alien type (bionic type): The structural modeling skills of alien box are greatly deepened. In the packaging modeling design, some biological, plant and man-made morphological characteristics are imitated. Through concise and generalized expression techniques, the packaging form is more vivid, lively and attractive, full of artistry and practicality. Its shift is mainly to the box surface, edge, angle to shape, quantity, direction of addition or subtraction and other multi-level processing, mostly used for gift packaging.
(2) Open window type: the cover plate double-layer coincidence seal, set a window on the day board, the biggest feature will be the contents or inner packaging directly displayed, can make consumers directly see part of the content of the goods, in order to increase consumers' trust in the goods.
(3) Display type: display type carton can also be called POP packaging box, which can be used for advertising display and completely display the morphological characteristics of packaging. There are two types of its form: one is with a cover, the cover will be opened when the transport can be closed, convenient transportation; the alternative is not covered, can be open-air Chen, it has played the role of displaying goods, promoting goods and self-introduction of goods.
(4) Portable: the biggest feature of portable packing box is convenient to carry, also known as portable packing box. This kind of modeling structure is equipped with a handle on the box body, normally has two forms of expression: one is the separate structure of the handle and the box body, the handle is normally made of comprehensive materials, such as rope, plastic, paper bag, etc.; the second is the handle and box body integrated structure, that is, the use of a piece of paper forming method.
⑤ Closed: closed box is the product of modern packaging, its characteristics are completely closed, it has better function in anti-theft, easy to use. The main forms have the form of tearing along the opening line, in the form of straw insertion, etc., This kind of enclosed outer layer is the composite packaging of paper material, mostly used for beverage and other commodity packaging.
⑥ Hanging type: Hanging type packaging can make batteries, stationery, toothbrushes and other tiny goods appear to consumers in the best position and angle in the supermarket, convenient display and occupy tiny space, easy for consumers to watch and compare.
⑦ Integrated type: the formation of the interval in the packaging, can effectively protect the goods, improve the packaging efficiency. Integrated packaging is mainly used for packaging glasses, beverage cups, beverage cans and other tough and fragile commodities. It can also be different specifications but related to several products together for supporting packaging.
Easy open: easy open carton packaging is a kind of disposable packaging that is extremely convenient to open, through the packaging structure set tooth cutting line or easy to pull the way to open the packaging. Suitable for packaging powder goods, or quick food and frozen food, the most essential feature is convenient consumption of open commodity packaging.
⑨ Vibrating export type: Vibrating export type packaging box is a kind of powder, granular packaging box extremely convenient, easy to use, the opening position can be up or down according to the characteristics of the product, typically using the structure of the paper itself, or separate molding, with additional materials to synthesize the outer packaging of products.
summarize
Individual appearance design and novel structure design can make packaging full of artistic sense, reflect the artistic appeal of packaging, and attract consumers' desire to buy. In order to make this kind of packaging personality can be presented and accepted by the public through the appearance of the packaging box, the designer should also design the personality of the packaging box in the structure and appearance according to the characteristics of the packaged goods and the taste characteristics of the consumers who use this kind of goods, because different geographical environment, traditional culture, education level and so on will cause the difference in aesthetic taste. As a result, personality design should also vary from person to person and region to region. How to design personalized packaging that can cater to different types of consumers still needs to be faced and discussed by manufacturers and packaging designers so as to design the outer packaging with novel appearance and attract consumers.
1, tubular carton personality design
Common tubular paper box structure packaging is the most common in the daily packaging form, which refers to the folded paper box with tall shape, side adhesion and two ends opening. Most of the carton packaging of food, medicine, daily necessities such as toothpaste, Western medicine, etc., use this type of tubular carton packaging structure.
The design of individual tubular paper box structure is an improvement on the basis of ordinary tubular paper box structure. In the forming process, the lid and bottom of the box need to be assembled and fixed or sealed in the way of shaking wing folding, and most of them are monomer structure, with sticky mouth on the side of the bottom of the box, and the basic form of the box is cuboid. On this basis, it can be expanded into a multilateral body, or through the means of increasing the packaging personality, the edges, edges and corners of the carton appearance are modified to produce an eye-catching effect. This innovation makes the form of some ordinary cartons glow with fresh vitality and gives users a sense of freshness. This innovation can be the overall appearance of the carton shape, but also can be a shift in the local structure. They are designed to personalize the whole package.
2. Disk carton personality design
ordinary plate type paper box structure refers to the shape of the facade is lower like the plate type structure box, the general height is smaller, opened after the display of goods is larger. This paper box structure is used for packaging textiles, clothing, shoes and hats, food, gifts, crafts and other goods.
Personality plate carton design is to make the original monotonous carton appearance full of artistic beauty through decoration, and produce abundant changes in form, to add vitality to the packaging. In some specific conditions, in order to enhance the overall beauty of the carton, add some additional external decorative components. Although these components do not have much practical function, they can make the appearance of the carton packaging more wealthy, so as to add the personality of the carton packaging and attract consumers' attention.
On the basis of ordinary tray paper box modified personalized paper box structure design can be divided into: continuous differential type, cover type (also known as world cover), drawer type, book type.
3. Special personalized carton design
The paper box design with special personality form refers to the shape of the structure being different from that of the tube type and the disk type box, and it is processed on the basis of the normal paper box structure. By making full use of various characteristics and forming characteristics of paper, it can create a packaging box with a novel and distinct appearance. Special personality of the carton design including heterogeneous type, open window type, display type (POP type), portable, closed, hanging type, integrated, easy to open, vibrating outlet type.
① Alien type (bionic type): The structural modeling skills of alien box are greatly deepened. In the packaging modeling design, some biological, plant and man-made morphological characteristics are imitated. Through concise and generalized expression techniques, the packaging form is more vivid, lively and attractive, full of artistry and practicality. Its shift is mainly to the box surface, edge, angle to shape, quantity, direction of addition or subtraction and other multi-level processing, mostly used for gift packaging.
(2) Open window type: the cover plate double-layer coincidence seal, set a window on the day board, the biggest feature will be the contents or inner packaging directly displayed, can make consumers directly see part of the content of the goods, in order to increase consumers' trust in the goods.
(3) Display type: display type carton can also be called POP packaging box, which can be used for advertising display and completely display the morphological characteristics of packaging. There are two types of its form: one is with a cover, the cover will be opened when the transport can be closed, convenient transportation; the alternative is not covered, can be open-air Chen, it has played the role of displaying goods, promoting goods and self-introduction of goods.
(4) Portable: the biggest feature of portable packing box is convenient to carry, also known as portable packing box. This kind of modeling structure is equipped with a handle on the box body, normally has two forms of expression: one is the separate structure of the handle and the box body, the handle is normally made of comprehensive materials, such as rope, plastic, paper bag, etc.; the second is the handle and box body integrated structure, that is, the use of a piece of paper forming method.
⑤ Closed: closed box is the product of modern packaging, its characteristics are completely closed, it has better function in anti-theft, easy to use. The main forms have the form of tearing along the opening line, in the form of straw insertion, etc., This kind of enclosed outer layer is the composite packaging of paper material, mostly used for beverage and other commodity packaging.
⑥ Hanging type: Hanging type packaging can make batteries, stationery, toothbrushes and other tiny goods appear to consumers in the best position and angle in the supermarket, convenient display and occupy tiny space, easy for consumers to watch and compare.
⑦ Integrated type: the formation of the interval in the packaging, can effectively protect the goods, improve the packaging efficiency. Integrated packaging is mainly used for packaging glasses, beverage cups, beverage cans and other tough and fragile commodities. It can also be different specifications but related to several products together for supporting packaging.
Easy open: easy open carton packaging is a kind of disposable packaging that is extremely convenient to open, through the packaging structure set tooth cutting line or easy to pull the way to open the packaging. Suitable for packaging powder goods, or quick food and frozen food, the most essential feature is convenient consumption of open commodity packaging.
⑨ Vibrating export type: Vibrating export type packaging box is a kind of powder, granular packaging box extremely convenient, easy to use, the opening position can be up or down according to the characteristics of the product, typically using the structure of the paper itself, or separate molding, with additional materials to synthesize the outer packaging of products.
summarize
Individual appearance design and novel structure design can make packaging full of artistic sense, reflect the artistic appeal of packaging, and attract consumers' desire to buy. In order to make this kind of packaging personality can be presented and accepted by the public through the appearance of the packaging box, the designer should also design the personality of the packaging box in the structure and appearance according to the characteristics of the packaged goods and the taste characteristics of the consumers who use this kind of goods, because different geographical environment, traditional culture, education level and so on will cause the difference in aesthetic taste. As a result, personality design should also vary from person to person and region to region. How to design personalized packaging that can cater to different types of consumers still needs to be faced and discussed by manufacturers and packaging designers so as to design the outer packaging with novel appearance and attract consumers.