Company Mid -Autumn Festival Propaganda Planning Plan

The company's Mid -Autumn Festival propaganda planning plan
It to ensure the high -quality, high -quality, and high level of work at a high starting point, high -quality, and high levels of work, it is often necessary to prepare a specific, detailed, and targeted solution in advance. Details, steps and arrangements of specific action implementation methods. How should we formulate a plan? The following is the planning plan for the Mid -Autumn Festival propaganda activities of the Mid -Autumn Festival. For reference only, let's take a look.

The company Mid -Autumn Festival Promotional Activity Planning Plan 1 Activity theme:
Welcoming the Mid -Autumn Festival, Happy Mid -Autumn Festival
n Activity method:
1. Exhibit various moon cake gift boxes and bulk moon cakes of different manufacturers, and display a variety of ways to display it to give people a sense of richness. And joint manufacturers have launched promotional activities such as different degrees of discounts and gifts.
This can be divided into display areas according to the monthly cake filling, such as meat filling moon cakes, sugar -free moon cakes, fruit porn moon cakes, etc. At the same time, some well -known brand moon cake counters can be opened.
. The launch of the Mid -Autumn Festival gift combination package: packed the moon cake with other health products, divided into several gears, such as 88 yuan, 188 yuan, 288 yuan ...
In Mid -Autumn Festival, people buy gifts to respect the elderly or give away friends. Generally, in addition to buying moon cakes, they will buy some other gifts. Generally, they are mostly health products. For customers to buy, a certain discount can be adopted in terms of price.
3. Moon cakes on the spot: Last year's moon cake storm may have shadows in many people's minds. In order to let customers remove this psychology, it is a good way to make moon cakes on the spot.
. "Bring the moon home"
During the event, shopping is 100 yuan, and send a keychain with the moon. The moon keychain has a variety of shapes and exquisite production. Such as happy Mid -Autumn Festival, wishfulness, peace, happiness and other words, as well as some poetry sentences describing the Mid -Autumn Festival and the Moon.
Plip instructions:
1. The keychain is customized by the mall. The customized quantity is determined according to the sales of the mall.
2. The name of the mall on the keychain can also be combined with blessings, such as "XX Commercial Building wish you a happy Mid -Autumn Festival".
In company Mid -Autumn Festival Propaganda Propaganda Planning Plan 2 I. Activity Organizing Committee
1. Responsible: members of the board of directors, the General Economic Office, Planning Department
, members of all departments: the person in charge of each department
2. Activity time:
September 14th to September 15th
. Mid -Autumn Festival planning plan -Activity purpose:
The second sales peak of the two long holidays "National Day" created shopping malls, and the target of the cold markets for the long holidays
, slowing down and reducing the decline in sales.
4. Mid -Autumn Festival Planning Plan -Activity theme:
Celebrate Mid -Autumn Festival, welcome the National Day, Gift Gifts!
Five, Activity Slog Scenario layout:
(1) Outdoor layout:
Gate couplet: Wanjia reunion welcomes the Mid -Autumn Festival, celebrates the celebration of the four seas: celebrate the festival;
: High = 10x13m, promotional activities;
8 big red lanterns hanging above the door.
(2), the layout of the field:
1. The publicity signs are hung on both ends of the elevator on the first, second, third, and fourth floors, respectively.
2. Establish a large moon cake in the lobby on the first floor (negotiated by the procurement department);
. Establish a archway at the entrance of the first floor, display a street cake street on the back of the cashier, on the streets of moon cakes Hanging tags on the upper end, setting up the atmosphere of a street cake;
4. The main channel, elevator mouth, and moon cakes are hung on the corresponding court lantern at the upper end of the upper end of the head; 300 palace lanterns.
5. Hanging Mid -Autumn Festival on the main channels on each floor, the National Day flag (one side); 1,000 pieces of hanging flags.
6. The staircase guardrail is enclosed with golden velvet cloth, and the layout of the elevator mouth is strengthened.
7. A large (2, 5 -meter wide) lantern (made of KT board) hangs in the central hall, and the square block is "Happy Mid -Autumn Festival" under the big lantern. Best.
If 7. Mid -Autumn Festival Activity Plan -Promotion Strategy
1, DM Poster Promotion (see the formal details of the details);
. TV media publicity:
A. Propaganda content : Moon cake listing, group purchase, large moon cakes and related activities;
B. Time: September 20th;
C. Cost charging:
d, promotional form: animation picture plus plus Word.
3. huge outside field, exhibition board promotion;
4. Broadcasting in the field;
5. The community flows densely with small banner propaganda, and the content: "XX Shopping Plaza wishes the people of the city of Mid -Autumn Festival in the city of Mid -Autumn Festival Happy festival; Mid -Autumn Festival shopping hotline: xx "
8. Activity strategy:
Activities 1. Shopping full 20 Reserves happy moment of happiness
Activity time:
March 30
The activity content: Shopping over 20 yuan at one time at this mall can be used at the entrance of the mall at the entrance of the mall with a computer ticket to participate in the lottery.
awards settings:
In company Mid -Autumn Festival Propaganda Propaganda Planning Scheme 3 I. Site Group:
Application of the multifunctional hall of the multi -function hall on the fifth floor
2, 2, Application of the banner hanging venue
3. Application of the stalls of the cultural square
4. Application of inkjet sites
. Propaganda group:
The design drafts sent a text message to the person in charge Zhong Wencheng after the public post. After the design draft is approved, you can print or start to produce
. The design, production and production of a large inkjet poster of a Valentine's Day event Posts (inkjet completing the first draft during the holidays, printed on the 13th, and need to be hung before the stall on the 14th) -Zhang Zhenfeng
2. The design, production and posting of an A0 poster (the poster completes the first draft during the holiday, print on the 13th, print on the 13th, print on the 13th, print on the 13th, print on the 13th. , Need to be hung in front of the stalls on the 14th) —— Yan Pengfei
3. The production and suspension of two banners (1 on the campus of the campus, 1 living area, and the content of the banner is sent to the person in charge during the holidays) - Cheng Liuyang
4. The design and production of a special logo for a Valentine's Day (complete design during the holidays) -Bang Yang
5, 300 publicity alone design and production (complete design during the holidays, print on the 12th) ——Pan Yao
6, 200 ticket design and production (complete design during the holidays, print on the 13th, the logo of Valentine's Day on the ticket) —— Zhao Jiafang
7. The words on the tent Print (formulate it during the holidays, print before the 14th) -Tai Dan
8. The design and production of the turntable (Cheng Rui is responsible for this work, complete the design draft during the holiday, and submit a list of materials after returning to school. , Be sure to complete the production before the 14th) -Teng Zhenfeng, Yan Pengfei, Cheng Liuyang, Zhao Jiafang, Cheng Rui, Yang Yang, Hu Yu, Cai Dan, Pan Yao
9. Network Propaganda -Hu Yu, Cheng Liuyang, Ye Feng, Ye Feng 、蔡丹、高雄(以qq空间和人人为平台，组织进行状态的转发宣传。宣传计划在假期拟定(要求：写明交纸条的时间、方式，各种活动的形式))r n 10. Contact campus broadcasting, Sunshine Channel to help propaganda -Hu Yu
3. Prop Group:
The person in charge:
Appointment, used for the stalls on the 14th) -Wang Yingdi
2. 3 wooden tables, 6 plastic stools -Jiang Peng
3. 1 poster board -Wang Yingdi
Prop Group B
1. 5 microphone, audio, computer, 2 mop 2, 3 eye masks — Wang Yingdi
2. 18 work permits (need to be kept and collected on February 14) ——Wang Yingdi
3. 3 boxes -Jiang Peng
. Procurement group:
Cai Dan, Xia Yizhou
Three, mineral water, balloon, thin rope 8 meters
five, multimedia group:
Mayechi, Ye Feng, Zhao Jiafang
Management -Ma Yechi
2. Music control -Zhao Jiafang
3. Lighting control -Ye Feng
6. The layout group:
n 1. The location of the stalls promoted by the cultural square -Jiang Peng
2. The design and layout of the stage -Hu Yu
3. The hanging of the banner on the stage -Jiang Peng
7. Personnel dispatch group:
Pan Yao, Cai Dan, Xia Yizhou, Kaohsiung, Cheng Liuyang, Wang Yingdi, Cheng Rui, Ma Yechi
1. Pan Yao
2, 2. The guidance of the audience -Cai Dan, Xia Yizhou, Kaohsiung, Cheng Liuyang, Wang Yingdi, Cheng Rui
3, 2 etiquette connections and communication -Cheng Rui
4. SMS invitation from the Minister of Study — Ma Yechi, Pan Yao
The company Mid -Autumn Festival Propaganda Propaganda Planning Plan 4. Purpose
1. Let employees live a pleasant Mid -Autumn Festival and improve employees' morale;
. Strengthen the internal communication of employees, promote the further harmony of employee relations, and enhance employees' sense of belonging and identification with the company;
3. Use activities as an opportunity to express their hearts and build an internal image of the enterprise; Wisdom, painting the future together.
. Participants:
XX Biography Ancient Culture Communication Co., Ltd., XX Yuezhuo Exhibition Service Co., Ltd., XX Pin Rent Industrial Co., Ltd.
three, time:
20xx Sunday 19: 00-20: 30.
. Venue:
Zhengda Plaza
5. Activity process
program arrangement
19: 00--19: 05 admission, distribution food
19 : 05--19: 15 General Manager speech
19: 15--19: 55 Game: Song Dragon (Annex 1)
19: 55-20: 25: Guess Lantern IN (Attachment 3)
20: 25-20: 55 Friends Voice (Annex 4), draw
20: 55--21: Put holes of the light
. Work division
1. Shanghai Pin Rent Industrial Co., Ltd. is responsible for the installation and commissioning of square lighting and audio equipment.
2. Shanghai Yuezhuo Exhibition Service Co., Ltd. organizes the on -site layout before the start of the activities;
3. The trade union is responsible for purchasing oranges, mineral water and prizes (moon cake big gift box) And mineral water;
4. Leaders of each department and the audit office are responsible for on -site command and maintain order;
5. The employee relationship group is the host.
7. The required items and expenses budget
1, prizes: 1 electric vehicle, 3 boxes of moon cake big gift box, 5 umbrellas, 5 T -shirts, 5 meals, 5 fans;
. Food: 2100 oranges, 2100 bottles of mineral water;
3. Activity props: 1 Kong Ming Lantern, envelope 2100, cardboard box 2, etc. Purpose
1. Let employees live a pleasant Mid -Autumn Festival and improve employees' morale;
2. Strengthen the communication within employees, and promote the further harmony of employee relations.
. Time:
The day before the Mid -Autumn Festival, that is, the lunar calendar August 14 (Saturday) from 16:00 pm to 12 pm
. Internal
. Participants:
Ne all employees of the company (security needs to work as usual)
. Related preparation:
, camera, DVD, 4 speakers, laptops computers , Microphone;
11. Small cards written by writing good text (the number is determined by the number, the content is that each person is written to colleagues in advance in the company);
. And drinking water;
13. Food, specifically
14, a good mood, and preparing some interesting stories or familiar with several songs; Good event arrangements;
16. 120 boxes of moon cakes.
6. Event content and process:
Content:
1. Barbecue: Prepare barbecue materials, utensils, etc., start barbecue in the evening;
, performance and entertainment activities: Singing, dancing, guessing, sketches, cross talk and other programs, to be determined;
process:
7. costs:
100-150 yuan/person, including event -related expenses and moon cakes, etc. project.
8. Planning and execution:
executive: the Ministry of Executive, the planning department assisted in implementation.
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