Jewelry and jade jewelry characteristic industrial base construction road

Zhang Yuntao
The development of the characteristic industrial base of Chinese jewelry jewelry, or based on the accumulation of local historical and cultural, or with the development and utilization of local treasure jade resources, or the advancement and development of several jewelry companies in the initial jewelry company, gradually developing and growing up Essence The real rapid development directly benefits from the policy of my country's reform and opening up, thanks to the strong support of the local government, and the rapid development of my country's economy.
In 2005, the rapidly developing jewelry industry gathering place is facing the situation of "the cluster industry has no cluster effect". It highlights that the development of treasure jade resources is not strong and the comprehensive utilization level is not high; jewelry jewelry is jewelry; The level of processing technology is backward, and the added value of the product is low; the development plan of the jewelry industry in the local government is lagging behind, and the influence of regional brands is weak. In order to implement the spirit of the 16th National Congress of the Communist Party of China, adhere to the scientific outlook on development and achieve coordinated development of regional economic, promote regional economic structure adjustment and industrial optimization, and effectively promote the construction and development of jewelry characteristic industrial bases. China Jewelry and Jewelry Industry Association, Land and Resources Association, Land and Resources The Ministry of Jewelry and Jade Jewelry Management Center has initiated and carried out the identification and cultivation of the "Chinese Jewelry Jade Jewelry Featured Industrial Base".
The October 2006 "China Jewelry and Jade Jewelry Featured Industrial Base Mayor Forum" was held in Beijing. The leaders of the Government of Jewelry, Jewelry Jewelry Features of Jewelry, Jewelry Jewelry gathered together to discuss the countermeasures and futures of the construction and development of Chinese jewelry characteristic industrial bases. The convening of this meeting officially opened the prelude to the construction of my country's jewelry characteristic industrial bases, set up a platform for mutual exchanges and cooperation between jewelry characteristic industrial bases, and opened a new situation of the government's strong leading jewelry characteristic industrial base.
2009 Mid -National Jewelry and Jade Shoujie Jie Jie
As of the end of 2009, the China Jewelry and Jade Jewelry Industry Association and the Jewelry and Jewelry Management Center of the Ministry of Land and Resources were awarded Shenzhen Luohu and 20 "Chinese Jewelry and Jade Jewelry Featured Industrial Base". The common characteristics of these jewelry characteristic industries are: ① Jewelry and jade jewelry and related industries are included in the key planning of the local government and enjoy the preferential policy of industrial development; High popularity; ③ Jewelry, jade jewelry and related industries are one of the local pillar industries, and the economic benefits are obvious; ④ employees account for a large proportion of the local labor population and effectively promote labor employment. The development of jewelry characteristic industrial bases is becoming the main way to get rich in local residents, and is becoming an important area for local investment promotion, and is becoming a shiny business card for local characteristic industries.
Table 2-1-1 2009 Chinese jewelry and jade jewelry characteristic industrial base output value, personnel statistical table
(data source: various jewelry characteristic industrial bases)
The jewelry characteristic industrial base in my country With the strong support of the local government departments, with the promotion of relevant industry organizations, and the efforts of relevant enterprises, they have achieved fruitful results. In general, the comprehensive competitiveness of various jewelry characteristic industrial bases has greatly improved, and the popularity and reputation of regional brands have greatly improved. However, there are still many problems in the construction of jewelry characteristic industrial bases in my country, and there are many jobs that need to be done. Today, with the development of regional economic integration, in order to achieve sustainable development of jewelry characteristic industrial bases, relevant government departments, industry organizations and jewelry companies need to face and actively respond to the severe challenges of industrial upgrading, and the government's actions are the most important.
1. Reasonable planning of industrial development
The formation of the jewelry industry agglomeration area and the construction of industrial bases are inseparable from the support of local government departments. In the early days of reform and opening up, the loose policy environment of some places provided good opportunities for the survival and gathering of small and medium -sized enterprises or business households. Government preferential support policies can largely attract the gathering of relevant enterprises, and it is an important way to promote industrial clusters by supporting the construction of industrial park projects. After the jewelry industry is gathered to a certain scale, the guidance and support of the local government departments are even more important. The promotion of good industrial policies and organizational implementation of effective cultivation measures in a timely manner has become a guarantee for the sustainable development of the jewelry industry.
For jewelry characteristic industrial bases, most of them attach great importance to the construction of jewelry industry parks or large business centers. This is an objective demand for the jewelry industry's agglomeration and development, and it is also an important measure for the local government to seek the upgrade of the jewelry industry. However, how many large -scale industrial parks or business centers are required, what kind of standards are required, what characteristics, and what kind of supporting facilities need to be guided by a scientific concept of development. Fortunately, many jewelry characteristic industrial bases such as Shenzhen Luohu have formulated scientific development plans, with goals and measures, and have a good promotion and demonstration role in the development of the local jewelry industry and the development of the national jewelry industry.
With the development of global economic integration, the competition of enterprises and jewelry industry bases will also gradually develop from production competition, quality competition, service competition, and brand competition to the industrial chain competition. To strengthen the jewelry characteristic industrial base, we must pay attention to and promote the integration of the industrial chain. The integration of the industrial chain meets both corporate interests and the needs of base construction. The operation of the integration of the industrial chain is an effective means for the government to promote the construction of industrial bases. The promotion of industrial chain integration is also the work responsibility of industry organizations. The practice of industrial chain integration is the obligation of leading enterprises. The industrial chain integrates the Chinese government, associations, media, enterprises, and investment institutions will have their own needs, and they should do their best.
2. Actively build a service platform
The active construction of a platform for sustainable industrial development is an important part of the construction of jewelry characteristic industrial bases. The most direct feature of industrial agglomeration is that there are a certain number of enterprises, leading enterprises, small and medium -sized enterprises, and family workshops to depend on each other, and they all have their own positioning and development direction. A gradually improved service platform is the common needs of these enterprises. The establishment of a market economy element system such as technology innovation platforms, product research and development platforms, quality certification platforms, financial service platforms, talent exchange platforms, business information platforms, and brand promotion platforms, even enterprises with strong strength are difficult to build. The construction of the public service platform of the jewelry industry base requires government policy guidance and funding support.
The Shenzhen Municipal Government actively integrates existing public service resources, and establishes a comprehensive public service platform with a construction scale of more than 13,000 square meters at the gathering place, with a total investment of more than 100 million yuan. This public service platform includes not only the functions of designing research and development, inspection and testing, talent training, network information, etc., but also provides preferential measures such as low -rent or rent -free office land to attract domestic and international jewelry industry. Establish headquarters or offices to expand the domestic and international influence of the gathering place. This important measure will undoubtedly play a significant role in promoting the upgrade of Shenzhen jewelry industry.
The construction of the public service platform of jewelry characteristic industrial base is the cornerstone of the sustainable development of the industry, and it is also an important manifestation of the improvement of the core competitiveness of the industrial base. For non -treasure jade resource -dependent jewelry industry bases, industrial agglomeration and base establishment depend on the policy environment and support of the local government. In short, if the policy environment of a local government is better and the support is stronger, enterprises may move to a large scale in the choice of development and gradually form a new gathering area. However, the cultural accumulation formed by the government's support for the gradually improved service platform and industrial agglomeration is difficult to relocate. In other words, the construction of a public service platform is also an indispensable important content of the construction of jewelry characteristic industrial bases.
3. Efforts to build regional brands
For an industrial cluster, due to resource conditions, industrial traditions, historical opportunities, etc., a certain industry was initially settled in a region. As the number of related enterprises has increased in one place, it has gradually formed a proprietary element agglomeration and industrial structure in the region. Since then, through the self -reinforcement effect of industrial clusters, the cluster has gradually grown, and the overall competitiveness of the regional industry has gradually increased, gradually supporting an influential industry brand. This is regional brand. Therefore, regional brands are the products of regional economic development, and they are gradually formed with the development of industrial clusters. It is a high -level stage of industrial cluster development.
The regional brand effect is mainly reflected in improving the competitiveness of industrial clusters: on the one hand, enhance the overall image of the cluster. With the development of regional brands, the brand image value of products and services in the region can be improved accordingly. All companies in the region will benefit from it, and then play a role in creating market demand, establishing consumer confidence, and rejecting competitors ; On the other hand, get continuous brand effects. Regional brands are the concentration and refinement of many enterprises' product brand essences. Compared with the brand effect of a single company single product, the brand effect of a region is more vivid, more direct, more influential. Value, wider and continuous brand effects. Therefore, regional brands have an invisible brand value for cluster companies.
It a local economy, especially the development of the county economy, generally has no industrial cluster, not rich, non -leading enterprises are not strong, and no brand -name products are not sounded. A loud regional brand not only represents the high market share in the industrial agglomeration area, but also has a high reputation and popularity among consumers. Shenzhen Jewelry, Panyu Jewelry, Huadu Jewelry, Zhuji Pearl, Xiangcheng Pearl, Fuxin Agate, Xiuyan Saitama, Zhenping Jade Carving, Donghai Crystal, Wuzhou Artificial Gem , Putian Arts and Crafts, Chengyang Pop Adals and Sihui, Pingzhou, Ruili, Tengchong's emerald, etc., are all comprehensive embodiment of the collective behavior of corporate brands and product brands in the region.
In recent years, government departments of jewelry characteristic industrial bases have done a good job of building the base on the one hand, and on the other hand, through jewelry culture and other sections, regional brands will be expanded. Henan Zhenping, Zhejiang Zhuji, Guangxi Wuzhou, Fuxin, Liaoning, Changle, Shandong, Suzhou Weitang and other industrial bases have adhered to the Jewelry and Jade Cultural Festival for many years. "The column group held a colorful party. Through the festival and economic singing, the local government has well mobilized the enthusiasm of local enterprises and consumers, effectively promoted the investment promotion work of relevant local projects, and also expanded and enhanced the influence of regional brands.
If regional brands, as an important intangible asset of industrial clusters, play an irreplaceable important role in the development and transformation and upgrading of industrial clusters. Therefore, as the main body of industrial cluster development, and local governments that promote industrial cluster development, they should actively explore the strategic ideas and countermeasures of regional brand building in order to play the positive effects of regional brands in the sustainable development of industrial clusters.
Swicked diagram of Chinese jewelry and jewelry characteristic industrial base
2009 China Jewelry and Jade Shoujie Jewelry
Note: The bottom diagram of this picture is quoted from geological publisher information, Trial number: GS (2007) No. 946 No. 946