2 thoughts on “Tengwei's melting drainage -leading companies to easily play with micro -marketing”
Frances
I. Invitation The gameplay analysis: Old users invite his friends to register your product, and then both of them can get certain rewards. upgrade gameplay: On this basis, you can use the reward mechanism to increase the intensity of sharing. For example, the ordinary gameplay is that each party is invited to register, and both parties can get 20 yuan each, which is constantly accumulated in this rule; upgrade gameplay can be set as staircase rewards. For example, for old users People reward 20 yuan, 4-6 people reward 25 yuan each, and then push according to this. Igly: Cash incentives are more attractive, but you need to do a good job of budget regulation in advance; rewards in the gameplay need to be used for new and old users. Half -year card, a reward of courteous invitations was made.
. The red envelope of cracking P analysis of gameplay: Borrowing WeChat group or circle of friends for fission red envelopes sharing. After the old customers experience the product You can receive red envelopes. In order to increase the fun of fission red envelopes, you can also learn WeChat group red envelopes. After all users receive the red envelope, you can come to a best hand; or learn the fission red envelope gameplay of takeaway, prompting the*person to receive a big red envelope. Igly: If it is an APP product, when you receive the red envelope, you can enter your mobile phone number to receive it, and then download the login app to use the red envelope in the account. Reference: For example, Meituan takeaway, you can choose to share a red envelope to the group after each time you complete the order, sometimes you can see the 5th or 8th person to get a big red envelope, and you will open it to see who who will see who is inexplicably. The hand is so good ~
. The storage value fission This analysis: This gameplay is suitable for products with stored value functions. For example, many of our customers are operating e -commerce platforms. The main idea is that after inviting friends to register the product, friends can also use the account of old users to consume Is: This gameplay is more suitable for products that already have certain users. Reference: On the eve of the Spring Festival 2018, Taobao's online family account is the gameplay of the storage value fission. This move is regarded as an important measure of Taobao's aiming for the middle -aged and elderly user market. The use of lightweight use experience has solved the needs of young people and the predicament of elders. . Share free This analysis: This gameplay is suitable for a platform for providing virtual products or service products. For example, some content -class platforms have paid courses, but they usually set the function of sharing free experience to drain. From charges to free can effectively motivate users' sharing behavior. Igly: Some courses used for free enjoyment must choose explosive, distinctive places when choosing, so that sharing is more attractive, with old -fashioned new and transforming. Reference: If you read WeChat, open the book details page, we can see the words "Gift One", and share it with your friends to get it for free.
. Fifth, group The gameplay analysis: This is not a fresh gameplay, but it is still very useful. The specific gameplay is to start a group, share it, and the number of people can reach the number of people, and everyone can enjoy the product. upgrade gameplay: The purpose of the group can achieve both new and paid conversion. The most direct benefit that requires a personal group to share the group and share the group is to be new; and some of them are displayed on the e -commerce platform, and how many people are missing. This is usually one set by merchants. The marketing model gives people a sense of urgency and a very cost -effective feeling. The fundamental purpose is to achieve payment conversion. Igly: In the selection of the product, you need to choose a popular and practical thing; when you are difficult to become a group, you can arrange customers to cooperate to improve the success rate of the group. The reference: This kind of gameplay is still very common, such as "Pinduoduo" relying on this model. 6. Set card scores/changing gifts Playing analysis: When the user completes a certain task, a card can be given. After collecting a few cards, you can get a certain reward. This is the basic gameplay. The model is similar to the Alipay set 5 blessings. You can divide the bonus to complete the set card. Cards between different users can swap and give away. upgrade gameplay: For example, during the World Cup, the app promotion and use of this gameplay, log in to sign in or share the specified page to the circle of friends to get the star card, set up 3 free coupons; collect 5 photos to get limited customization customization Special gifts; 7 collection can participate in the raffle, have the opportunity to get the World Cup gift package or higher reward, and so on. Such a stepped upgrade gameplay can also change cards between friends. Igly: There are too many bonuses such as Alipay, which is not suitable for ordinary companies; you can control the cost through the mode of staircase card gameplay to effectively motivate users. Reference Case: Alipay Wufu Card; ofo Little yellow car collection card to send red envelopes.
7. Distribution This analysis: This is a simple and rude gameplay, but the effect is also obvious. Let the old customers share the products that have better experience. When others complete the order through his sharing link, the old customers can get a certain rebate sharing. For example, the marketing tool that comes with the Wanmi system -promotes can achieve this function. Sugs: No more than three levels of distribution, otherwise it is easy to be blocked; the shared poster copy should not be too straightforward, and it is easy to be shared as induction. The reference case: Taobao customer distribution mechanism. This gameplay mainly uses the products or shop commission set by Taobao stores to make money, and buyers must shop through the link you give to get the sharing without the risk of after -sales. , the circle of friends is punching The gameplay: Everyone should often see in the circle of friends, I am*, I have persisted in ** how many days, like this poster. This method of punching in the market can enhance the stickiness of users. Your marketing poster has become a declaration of his circle of friends (I am studying, I am a diligent person), and I have brought you a lot of traffic in the meditation. Igly: Although this gameplay does not require actual user rewards to achieve drainage, it is not so obvious that you want to achieve new possibilities. Reference cases: Hundreds of words, mint reading. After the user completes the reading of the day, you can check in and share it to the WeChat circle of friends.
. The medal of the game The gameplay analysis: This gameplay is similar to the logic of punching marketing. This gameplay is to generate the corresponding medal when the user reaches a certain level to send a circle of friends. Similar to the bronze and platinum similar to the glory of the king; there are also some products paying products, which gives users a corresponding medal through the standard of learning time and reviews of users. Reference case: The medal of the app has been obtained, which improves the viscosity of platform users, brings a sense of honor to users, and also increases the sales of the product. This, fun test The gameplay analysis: The gameplay is similar to the "left brain and right brain" test of the circle of friends. Wait, you can achieve spontaneous sharing without any material rewards, mainly entertainment, and learn to exaggerate users. Igly: If you want to achieve screening, you must have a certain novelty and topicality for everyone's appetite. Therefore, hot spots are needed; secondly, the gameplay operation should be simple, multiple choice questions, and do not set open problems; at the same time, copywriting and posters need to be interesting.
Reference cases: left brain and right brain test, college entrance examination admission notice, etc.
Playing analysis: Old users invite his friends to register for your product, and then both of them can get certain rewards. upgrade gameplay: On this basis, you can use the reward mechanism to increase the intensity of sharing. For example, the ordinary gameplay is that each party is invited to register, and both parties can get 20 yuan each, which is constantly accumulated in this rule; upgrade gameplay can be set as staircase rewards. For example, for old users People reward 20 yuan, 4-6 people reward 25 yuan each, and then push according to this.
I. Invitation
The gameplay analysis: Old users invite his friends to register your product, and then both of them can get certain rewards.
upgrade gameplay: On this basis, you can use the reward mechanism to increase the intensity of sharing. For example, the ordinary gameplay is that each party is invited to register, and both parties can get 20 yuan each, which is constantly accumulated in this rule; upgrade gameplay can be set as staircase rewards. For example, for old users People reward 20 yuan, 4-6 people reward 25 yuan each, and then push according to this.
Igly: Cash incentives are more attractive, but you need to do a good job of budget regulation in advance; rewards in the gameplay need to be used for new and old users. Half -year card, a reward of courteous invitations was made.
. The red envelope of cracking
P analysis of gameplay: Borrowing WeChat group or circle of friends for fission red envelopes sharing. After the old customers experience the product You can receive red envelopes. In order to increase the fun of fission red envelopes, you can also learn WeChat group red envelopes. After all users receive the red envelope, you can come to a best hand; or learn the fission red envelope gameplay of takeaway, prompting the*person to receive a big red envelope.
Igly: If it is an APP product, when you receive the red envelope, you can enter your mobile phone number to receive it, and then download the login app to use the red envelope in the account.
Reference: For example, Meituan takeaway, you can choose to share a red envelope to the group after each time you complete the order, sometimes you can see the 5th or 8th person to get a big red envelope, and you will open it to see who who will see who is inexplicably. The hand is so good ~
. The storage value fission
This analysis: This gameplay is suitable for products with stored value functions. For example, many of our customers are operating e -commerce platforms. The main idea is that after inviting friends to register the product, friends can also use the account of old users to consume
Is: This gameplay is more suitable for products that already have certain users.
Reference: On the eve of the Spring Festival 2018, Taobao's online family account is the gameplay of the storage value fission. This move is regarded as an important measure of Taobao's aiming for the middle -aged and elderly user market. The use of lightweight use experience has solved the needs of young people and the predicament of elders.
. Share free
This analysis: This gameplay is suitable for a platform for providing virtual products or service products. For example, some content -class platforms have paid courses, but they usually set the function of sharing free experience to drain. From charges to free can effectively motivate users' sharing behavior.
Igly: Some courses used for free enjoyment must choose explosive, distinctive places when choosing, so that sharing is more attractive, with old -fashioned new and transforming.
Reference: If you read WeChat, open the book details page, we can see the words "Gift One", and share it with your friends to get it for free.
. Fifth, group
The gameplay analysis: This is not a fresh gameplay, but it is still very useful. The specific gameplay is to start a group, share it, and the number of people can reach the number of people, and everyone can enjoy the product.
upgrade gameplay: The purpose of the group can achieve both new and paid conversion. The most direct benefit that requires a personal group to share the group and share the group is to be new; and some of them are displayed on the e -commerce platform, and how many people are missing. This is usually one set by merchants. The marketing model gives people a sense of urgency and a very cost -effective feeling. The fundamental purpose is to achieve payment conversion.
Igly: In the selection of the product, you need to choose a popular and practical thing; when you are difficult to become a group, you can arrange customers to cooperate to improve the success rate of the group.
The reference: This kind of gameplay is still very common, such as "Pinduoduo" relying on this model.
6. Set card scores/changing gifts
Playing analysis: When the user completes a certain task, a card can be given. After collecting a few cards, you can get a certain reward. This is the basic gameplay. The model is similar to the Alipay set 5 blessings. You can divide the bonus to complete the set card. Cards between different users can swap and give away.
upgrade gameplay: For example, during the World Cup, the app promotion and use of this gameplay, log in to sign in or share the specified page to the circle of friends to get the star card, set up 3 free coupons; collect 5 photos to get limited customization customization Special gifts; 7 collection can participate in the raffle, have the opportunity to get the World Cup gift package or higher reward, and so on. Such a stepped upgrade gameplay can also change cards between friends.
Igly: There are too many bonuses such as Alipay, which is not suitable for ordinary companies; you can control the cost through the mode of staircase card gameplay to effectively motivate users.
Reference Case: Alipay Wufu Card; ofo Little yellow car collection card to send red envelopes.
7. Distribution
This analysis: This is a simple and rude gameplay, but the effect is also obvious. Let the old customers share the products that have better experience. When others complete the order through his sharing link, the old customers can get a certain rebate sharing. For example, the marketing tool that comes with the Wanmi system -promotes can achieve this function.
Sugs: No more than three levels of distribution, otherwise it is easy to be blocked; the shared poster copy should not be too straightforward, and it is easy to be shared as induction.
The reference case: Taobao customer distribution mechanism. This gameplay mainly uses the products or shop commission set by Taobao stores to make money, and buyers must shop through the link you give to get the sharing without the risk of after -sales.
, the circle of friends is punching
The gameplay: Everyone should often see in the circle of friends, I am*, I have persisted in ** how many days, like this poster. This method of punching in the market can enhance the stickiness of users. Your marketing poster has become a declaration of his circle of friends (I am studying, I am a diligent person), and I have brought you a lot of traffic in the meditation.
Igly: Although this gameplay does not require actual user rewards to achieve drainage, it is not so obvious that you want to achieve new possibilities.
Reference cases: Hundreds of words, mint reading. After the user completes the reading of the day, you can check in and share it to the WeChat circle of friends.
. The medal of the game
The gameplay analysis: This gameplay is similar to the logic of punching marketing. This gameplay is to generate the corresponding medal when the user reaches a certain level to send a circle of friends. Similar to the bronze and platinum similar to the glory of the king; there are also some products paying products, which gives users a corresponding medal through the standard of learning time and reviews of users.
Reference case: The medal of the app has been obtained, which improves the viscosity of platform users, brings a sense of honor to users, and also increases the sales of the product.
This, fun test
The gameplay analysis: The gameplay is similar to the "left brain and right brain" test of the circle of friends. Wait, you can achieve spontaneous sharing without any material rewards, mainly entertainment, and learn to exaggerate users.
Igly: If you want to achieve screening, you must have a certain novelty and topicality for everyone's appetite. Therefore, hot spots are needed; secondly, the gameplay operation should be simple, multiple choice questions, and do not set open problems; at the same time, copywriting and posters need to be interesting.
Reference cases: left brain and right brain test, college entrance examination admission notice, etc.
Playing analysis: Old users invite his friends to register for your product, and then both of them can get certain rewards.
upgrade gameplay: On this basis, you can use the reward mechanism to increase the intensity of sharing. For example, the ordinary gameplay is that each party is invited to register, and both parties can get 20 yuan each, which is constantly accumulated in this rule; upgrade gameplay can be set as staircase rewards. For example, for old users People reward 20 yuan, 4-6 people reward 25 yuan each, and then push according to this.